It’s is a peculiar thing, isn’t it? It doesn’t even feel great to say out loud.
Webster defines it as “a lack of success,” and while that definition is perfectly clear, we don’t give failure the good credit it deserves. Failure offers us much more once we allow ourselves to look beyond its direct definition.
That’s why failure needs a new marketing consultant.
It’s time for a rebrand, and I’m willing to step up to the plate. [Read more…]